Is It Too Late To Buy Bitcoin?

One of the questions I’m asked most is, “Is it too late to buy Bitcoin?”
It’s a common concern, especially when you see Bitcoin’s price soaring to new heights and hear stories of early investors who turned small sums into fortunes.
The fear of missing out is real, but so is the worry that you’re jumping in at the wrong time. In this short article, I’ll break down why I firmly believe it’s not too late to invest in Bitcoin and why its future remains incredibly promising for those who approach it wisely.

My honest opinion: No, it’s not too late to start buying Bitcoin. Whilst the days of 100x or 1000x returns might be over, Bitcoin remains a promising investment with strong potential for future growth. When I bought my first Bitcoin at around NZ$12,000, it seemed incredibly expensive — yet it always feels expensive at the time. Here’s why we’re very optimistic about Bitcoin and why it’s still a great time to get involved, provided you have a solid buying strategy.

Is It Too Late to Start Buying Bitcoin?

  1. Growing Adoption:

Bitcoin is gaining traction as a store of value and a hedge against inflation. Major institutions, companies, and even governments are exploring or adopting Bitcoin, driving demand. Firms like MicroStrategy and Tesla have added Bitcoin to their balance sheets, signalling confidence in its long-term value. I always like to remind people that Bitcoin is only 17 years old. What Bitcoin has achieved in these 17 years is truly amazing. As of September 16, 2025, Bitcoin's market cap stands at approximately $2.29 trillion. This places it as the 5th largest asset overall, surpassing several major tech companies but trailing behind the top tech giants and gold.

2. Limited Supply:

Bitcoin’s supply is capped at 21 million coins, a hard limit embedded in its code, making it a scarce asset unlike fiat currencies that can be printed indefinitely. With issuance slowing due to halving events (the most recent in April 2024), the rate of new Bitcoin entering circulation decreases roughly every four years, further tightening supply. This scarcity, combined with rising demand from institutional and retail investors, creates a powerful dynamic for price appreciation. As more entities hold Bitcoin long-term — the available supply on exchanges shrinks, which can amplify price increases as demand outpaces what’s available for purchase.

3. Global Economic Trends:

Ongoing inflation, currency devaluation, and geopolitical uncertainties make Bitcoin an attractive alternative to fiat currencies. As trust in traditional financial systems declines, more investors are turning to decentralised assets like Bitcoin.

4. Technological Advancements:

The Bitcoin network continues to evolve, with improvements like the Lightning Network enhancing scalability and transaction speed. These developments make Bitcoin more practical for everyday use, boosting its appeal.

5. Store of Value Narrative:

Bitcoin is increasingly seen as “digital gold,” a reliable store of value in an era of economic uncertainty. Its decentralised nature, free from government or central bank control, positions it as a long-term safe haven asset. As more investors, including high-net-worth individuals, hedge funds, and even pension funds, allocate a portion of their portfolios to Bitcoin for diversification, its price is likely to benefit from sustained demand over the long term. Additionally, Bitcoin’s resilience over the past decade, surviving market crashes, regulatory challenges, and scepticism, reinforces its credibility as a lasting asset class. Unlike traditional investments tied to specific economies or industries, Bitcoin’s global accessibility and borderless nature make it uniquely positioned to thrive in an increasingly digital and interconnected world.

Why It’s Not Too Late:

We’re very optimistic about Bitcoin’s future, but timing and strategy are key. Whilst Bitcoin’s price has risen significantly over the past couple of years, its current market dynamics suggest it’s far from its peak. With proper research and a disciplined approach, new investors can still benefit. A good buying strategy such as dollar-cost averaging (DCA) to spread purchases over time can help reduce risks from market volatility.

Our Final Thoughts:

Bitcoin’s potential for long-term growth remains strong due to its unique properties and increasing mainstream acceptance. It’s not too late to invest, but success requires patience and a well-planned approach. Stay informed, avoid emotional decisions, and consider consulting an adviser to tailor your strategy. The future looks bright for Bitcoin, and now could be a great time to start your journey.
We hope you enjoyed this article and share our confidence in Bitcoins future. Feel free to get in touch with us if there is anything you need help with.